Job Description
Digital Marketing Manager San Francisco Bay University
Category: Staff
Type: Full Time
Min. Experience: Manager
Salary: $90,000 - $110,000
About San Francisco Bay University: San Francisco Bay University (SFBU), a nonprofit, WASC-accredited, university situated in the heart of Silicon Valley in Fremont, California, seeks an innovative and experienced Digital Marketing Manager. This role is responsible for managing the university's public-facing website, leading social media strategy and execution, and collaborating with teams across campus to ensure seamless integration and reporting through Salesforce. The ideal candidate will bring creativity, technical skill, and a collaborative spirit to advance institutional goals in student recruitment, engagement, and brand visibility. SFBU's mission is to offer inclusive, innovative, and inspirational education for lifelong careers and our vision is to set the standard as a national model of higher education in service of the common good.
At SFBU, students come first. We prioritize students' needs by fostering personal engagement among students, faculty, and staff. We are committed to providing affordable quality education with a deep commitment to diversity, equity, inclusion, and social justice.
We encourage you to learn more about SFBU by reviewing our strategic plan at .
Position Overview - Reporting to the Director of Communications and Marketing, this position is responsible for elevating the university's online presence, supporting enrollment growth, and driving the success of key initiatives from our digital properties. They will be responsible for KPIs across the website and social media. They will also support email communications and campaigns. Ultimately this position helps strengthen the university's visibility, reputation, and impact via digital platforms. This is an exempt, full-time, hybrid position located in Fremont, CA.
Essential Duties and Responsibilities Website Management - Manage and update the University website to ensure content is accurate, timely, and aligned with brand and messaging goals. Work with IT web developer to make enhancements and new content releases.
- Work with internal departments to create and optimize landing pages and forms for programs, events, and campaigns.
- Monitor website analytics and user behavior to improve performance KPIs including SEO performance, user experience, and lead conversion.
Social Media - Develop and execute a comprehensive social media strategy aligned with institutional priorities.
- Create and curate engaging and brand-consistent content for platforms including Instagram, LinkedIn, Facebook, TikTok, and X to increase visibility, awareness, and engagement.
- Manage interns and/or student assistants to create content for social media.
- Manage paid social campaigns in collaboration with marketing and enrollment teams.
- Monitor performance metrics and community engagement, and adjust strategies as needed.
Salesforce CRM
- Collaborate with enrollment/recruitment teams to optimize website marketing campaigns, track engagement, and support the admissions funnel with Salesforce CRM.
- Support the integration of web forms, landing pages, and digital campaigns into Salesforce for lead capture and nurturing.
- Segment and maintain email lists and student journeys using Marketing Cloud or Pardot. (if applicable)
- Collaborate with Admissions and IT to ensure CRM data integrity and performance.
- Use Salesforce reports and dashboards to assess marketing performance and refine strategy.
Minimum Requirements - Bachelor's degree in Marketing, Communications, or related field; or equivalent combination of education and experience.
- 3-5 years of experience in digital marketing, preferably within higher education or a nonprofit/mission-driven setting.
- Proficiency with website CMS platforms (e.g., Modern Campus, WordPress, Drupal), Google Analytics, and SEO best practices.
- Hands-on experience with CRM systems and email marketing tools (e.g., Pardot, Marketing Cloud, Slate, Element 451, Anthology or similar).
- Strong knowledge of social media management tools (e.g., Hootsuite, Sprout Social) and platform analytics.
Knowledge, Skills and Abilities - Creative mindset with a data-driven approach to marketing performance.
- Demonstrated strong commitment to diversity, equity, inclusion, and social justice.
Salary Range: $90,000 - $110,000 annually, commensurate with experience and qualifications.
Work Environment & Physical Demands - Physical demands may include lifting up to 20 lbs, bending, sitting, driving.
- The employee is occasionally required to sit or stand for long periods.
Application Process For full consideration, please submit: - A resume or cover letter (CV).
- A cover letter highlighting your relevant experience.
- Contact information for three professional references
This position description is not intended to cover or contain a comprehensive list of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change, or new ones may be assigned at any time, with or without notice.
SFBU is an Equal Opportunity / Affirmative Action Employer: SFBU is committed to providing equal employment opportunities for all employees and applicants for employment. SFBU does not discriminate in employment opportunities or practices based on race, color, religion, sex, age, national origin, disability, veteran status, sexual orientation or any other characteristic protected by law. In accordance with federal and state disability laws, San Francisco Bay University provides reasonable accommodations to applicants with disabilities. If you require assistance during the application or interview process, please contact SFBU Human Resources at hrmgr@sfbu.edu .
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